Digital marketing refers to the promotion of products or services through digital channels, such as search engines, websites, social media, email, and mobile apps, to reach and engage potential customers.

It is one of the most cost effective ways of reaching wider audience through targeted advertising. Ever wondered how is that made possible?

Here are the key pillars of digital marketing:

  1. Search Engine Optimization (SEO): The process of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords.
  2. Content Marketing: The creation and distribution of valuable, relevant, and consistent content to attract and retain a defined audience and ultimately drive profitable customer action.
  3. Social Media Marketing: The use of social media platforms to promote a brand, product, or service and engage with target audiences.
  4. Email Marketing: The use of email to promote a brand, product, or service and nurture relationships with customers and prospects.
  5. Pay-per-Click Advertising (PPC): A type of online advertising where advertisers pay each time a user clicks on one of their ads.
  6. Affiliate Marketing: A type of performance-based marketing where affiliates promote a brand’s products or services and earn a commission for each sale they generate.
  7. Mobile Marketing: The use of mobile devices and applications to promote a brand, product, or service and engage with target audiences.
  8. Video Marketing: The use of video to promote a brand, product, or service and engage with target audiences.

These pillars work together to create a comprehensive digital marketing strategy that helps organizations reach their target audiences and achieve their business goals.